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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity by Drew Fletcher, Austina De Bonte

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Chapter 12. Lessons learned

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The ideas in this book are easy enough to grasp, yet they are deceptively difficult to put into practice. In the last chapter, we talked about changing how you work, shifting from old ways of doing things to new ways. But beyond those mechanical and procedural differences, we’ve also been highlighting deep cultural shifts and mindset adjustments in the Mindshift callouts throughout this book—everything from understanding that your first idea is probably wrong, to truly believing that you are not the customer, to becoming comfortable with showing half-baked work to gather early feedback. These ideas challenge long-held ...

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