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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity by Drew Fletcher, Austina De Bonte

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Chapter 10. The importance of iteration

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Iterating is the key to delivering great solutions that customers love. Our experience is that the biggest benefits don’t come from any one stage in the Fast Feedback Cycle, or any single “must-do” technique. Rather, the magic comes from the repetition and continual improvement enabled by the iterative cycle itself. The more iterations, the more opportunities for feedback, the more chances to adjust and fine-tune, the better the overall result will be. Fast, lightweight iterations are the key.

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