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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity by Drew Fletcher, Austina De Bonte

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Chapter 9. Observing customers: Getting feedback

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Congratulations. You’ve completed your first iteration of the Fast Feedback Cycle and built something that you expect will delight your customers. Now you repeat the cycle, and it’s time to check in again with customers. It’s time to find out what customers think of your ideas. It’s time for you to be objective and listen to what they have to say.

This chapter returns to the first stage of the Fast Feedback Cycle, “Observe.” In Chapter 5, “Observing customers: Building empathy,” we explored generative ...

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