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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity by Drew Fletcher, Austina De Bonte

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Chapter 8. Building prototypes and coding

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You’ve done the work to brainstorm a bunch of promising ideas. And you’ve narrowed those down to a few that you believe have the greatest potential for success. In this stage of the Fast Feedback Cycle, you turn those ideas into something concrete that a customer can see, use, feel, and experience—and then you test it to see whether you’re on the right track. Until you actually try out an idea on real people, you won’t know whether it will work or how good an idea it really is.

The key in this stage is ...

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