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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity by Drew Fletcher, Austina De Bonte

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Chapter 7. Brainstorming alternatives

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Now it’s time to change gears and shift from the first half of the Fast Feedback Cycle, which is fundamentally about understanding the problem to be solved, into the second half of the cycle, which focuses on creating solutions. The first step in solving the problem you’ve identified is to explore a wide range of alternatives; then you narrow in on a few specific approaches to pursue.

The Brainstorm stage is one of the easiest ways to get a big bang for the buck with as little as a few hours of effort, and ...

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