Appendix E. Desirability Toolkit
The table below lists the words used on the product-reaction cards described in the sidebar “Desirability Toolkit” in Chapter 9, “Observing customers: Getting feedback.”
The Desirability Toolkit was developed by Joey Benedek (joeyb@microsoft.com) and Trish Miner (trishmi@microsoft.com). You can find more information about the toolkit in their paper Measuring Desirability, at http://www.microsoft.com/usability/UEPostings/DesirabilityToolkit.doc. If you use these cards for your own research, please contact Joey or Trish and let them know how the cards work for you. We are very interested in your experience so that ...
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