Scaling for E-Business

13.7. Concluding Remarks

In this chapter, we analyzed two cases in the business to consumer segment using techniques and methods presented earlier in the book. The solution approach presented to solve the case studies relies on the reference model for electronic business introduced in Chapter 1. The four-layer model creates a framework for the quantitative approach developed in this book. It also provides a basis for building solutions of planning problems of e-business sites.

We started the chapter by describing an example of planning situations in an online retail company. Let us go back to the example and reexamine it. An online store, http://e-buypc.com, decides to increase its revenue and to create an associated store to sell downloadable ...