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Scaling for E-Business by Virgilio A. F. Almeida, Daniel A. Menascé

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13.2. The OnLine Computer Store Problem

Consider an online retailer, called e-buypc.com, that sells computer products, software, and electronics to consumers, exclusively over the Internet. This online store offers a large selection of products with detailed product description and pictures to help visitors and customers in the selection and purchasing processes.

The site of e-buypc.com offers a simple and attractive interface to consumers. The shopping process, as shown in Fig. 13.1, is organized around three major steps: 1) Find a Product, 2) Register, and 3) Place an Order. The Find a Product step can be accomplished by two main functions, namely Search and Browse. A third way to select a product is to pick up one of the hot items, which are ...

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