2. Design the Presentation

If you’re like me, you can no longer count how many times you’ve wished for a magic formula that would make presentations simpler to prepare. Unfortunately, we’ve all seen too many that follow what’s become the fallback formula, the kind of presentation that I hope to erase from the conference rooms of the universe. It goes like this:

THE ALL-PURPOSE PRESENTATION

Visual number one: the title. It occurs to me that most presenters have run out of original titles. Their titles all seem to come from this handy Title Phrase Finder.

Next, of course, these presenters feel the need to let the audience know how long they’ve ...

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