Appendix . About Gene Zelazny
Gene Zelazny is the Director of Visual Communications for McKinsey & Company.
His primary responsibility has been to provide creative advice and assistance to the professional staff in the design of visual presentations and written reports. This includes planning the communication strategy; structuring the story line; interpreting the data or concepts and recommending the best visual formats in terms of charts, diagrams, etc.; designing storyboards; and rehearsing the delivery of the presentation. He is also responsible for designing and conducting communication training programs.
Gene regularly presents his ideas in a talk called “Making the Most of Your Business Presentation,” which he has delivered at such business ...
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