CONTENTS
CHAPTER 1THE SPEECH THAT STARTED IT ALL
2004 Democratic National Convention Keynote Address, July 27, 2004
Effective Use of Body Language and VoiceEstablishing Common Ground
Speaking to Audience Concerns: Winning Hearts and Minds
Conveying Vision through Personalization and Words That Resonate
Excellent Persuasion Techniques
Building to a Crescendo and Leaving a Strong Last Impression
CHAPTER 2EARNING TRUST AND CONFIDENCE
Creating Strong First Impressions—Image and Body Language
Leveraging Second Impressions—Voice and Intonation
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