CHAPTER 6DRIVING POINTS HOME
Highly effective leaders master the art of driving key messages home and achieving the designated goals of their speech—whether to inform, influence, persuade, motivate, or direct. Barack Obama has shown particular strength in his ability to share knowledge effectively, even amid the tight time constraints of a typical speech. In Chapter 5, we see how Obama employs communication practices that have enabled him to convey vision well; he knows how to articulate the “big picture.” Obama is equally skilled in supporting the vision he puts forward with well-chosen details and themes that linger in the minds of listeners long after he has uttered a final word. Several additional practices have made Obama excellent at driving ...
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