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Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition by Shel Leanne

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CHAPTER 4WINNING HEARTS AND MINDS

When fully harnessing the power of speaking with purpose and vision, outstanding orators can win hearts and minds, eliciting responses such as “That was a powerful speech.” “He understands.” “She addressed all of my concerns.”

Barack Obama has shown a notable ability to sway the hearts and minds of audiences. He knows how to wield communicative power in ways that move people and motivate them to consider his ideas and follow his lead. He inspired young generations of Americans and reinvigorated older generations, spurring a historic grassroots campaign in 2008 that trumped political wisdom about traditional divisions of race, class, gender, and religion. His ability to sway broad swaths of the American public ...

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