Financial Times Prentice Hall Books

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Deirdre Breakenridge

Cyberbranding: Brand Building in the Digital Economy

Jonathan Cagan and Craig M. Vogel

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

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The Talent Era: Strategies for Achieving a High Return on Talent

Sherry Cooper

Ride the Wave: Taking Control in a Turbulent Financial Age

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21st Century Business: Managing and Working in the New Digital Economy

James W. Cortada

Making the Information Society: Experience, Consequences, and Possibilities

Aswath Damodaran

The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies

Nicholas Evans

Business Agility: Strategies ...

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