When Prof Cox got the data, she realized that it contained details of both past and current customers. She decided to get rid of the past customers. Vogue shouldn't be so keen on spending their energy on seeing how segments have evolved over time. She remembered her early days at the company, where the simple mantra was to get almost any client no matter what their profile was. As long as they had money to invest and passed the regulatory requirement checks, Vogue was more than happy to take them on board. Yes, the trio might be interested in seeing the segmentation comparison over time, but then their immediate task as she understood it was to present the current profiling to the board and their team to draw up a marketing ...
Segmentation modeling
Get SAS for Finance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
