Let's start the model building process by using the Genmod procedure. We will cover some aspects of data cleaning and transformation in more detail as we evaluate the initial results from modeling. The data has been rolled over to an account level where each customer only has one row per account, which showcases the customer's current position. Some new variables have been created to capture the past customer behavior. One of the new variables that we will use to assess the model fit is the length of the customer relationship.
The Genmod procedure fits generalized linear models, not just the traditional linear models. Readers may be aware that Proc logistic, a widely used procedure for primarily modeling binary outcomes, ...
