Seasonality is a phenomenon that occurs each calendar year. The same behavior can be observed each year. A good forecasting model will be able to incorporate the effect of seasonality in its forecasts. Christmas is a great example of seasonality, where retailers have come to expect higher sales over the festive period.
Seasonality can extend into months but is usually only observed over days or weeks. When looking at time series where the periodicity is hours, you may find a seasonality effect for certain hours of the day. Some of the reasons for seasonality include holidays, climate, and changes in social habits. For example, travel companies usually run far fewer services on Christmas Day, citing a lack of demand. During most ...
