SAP Strategic Evolution

SAP AG started operations in 1972 and became successful in the 1980s with their SAP R/2 solution. The company name, SAP, stands for Systems, Applications and Products in Data Processing. After the introduction of SAP R/3 in 1992, SAP AG became the world’s leading vendor of standard application software.

SAP R/3 was the business solution that placed SAP in its leadership position and led to the company becoming extremely successful in the 1990s. The introduction of release 3.1 of R/3 in 1996 provided the first SAP Internet-enabled solutions. In 1998 SAP transformed from a single-product company to a global business solutions company. The “first draft” of the mySAP.com strategy was introduced in 1999. The first years of ...

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