What Exactly Is SAP?

SAP AG (AG is the German equivalent of the term “incorporated”) refers to the name of one of the largest software companies in the world, often referred to simply as SAP. The company, consisting originally of ex-IBM folks with a vision of creating an integrated enterprise software solution, is based out of Germany and has been in business since 1972.

SAP is also the tag given generically to software created and marketed by SAP AG. Their most popular application package by far is called SAP R/3, which competes in the Collaborative Business Solutions category of software, designed to facilitate business operations such as: order entry, materials and warehouse management, logistics, sales and distribution, financial and asset ...

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