About the Author

Bill Hughes is an experienced marketing strategy executive with over two decades of experience in sales, strategic marketing, and business development roles at several leading corporations including Xerox, Microsoft, IBM, General Electric, Motorola, and U.S. West Cellular.

Bill has worked with Microsoft to enhance its marketing to mobile applications developers. He also has led initiatives to develop new products and solutions with several high-tech organizations including Sprint Nextel, Motorola, SBC, and Tyco Electronics.

Bill has been a professor of marketing at the Kellogg School of Management at Northwestern University, where he taught Business Marketing to graduate MBA students.

Bill also has written articles on this subject for several wireless-industry trade magazines. He also has contributed to articles in USA Today and Forbes. These articles were based upon his research reports written for InStat, where he was a principal analyst covering the wireless industry, specializing in smartphones and business applications of wireless devices.

Bill graduated with honors with an MBA degree from the Kellogg School of Management at Northwestern University and earned a Bachelor of Science degree with distinction from the College of Engineering at Cornell University, where he was elected to the Tau Beta Pi Engineering Honor Society.

Dedication

I would like to dedicate this book to my son, Quinlan, as he graduates from high school after having earned his BSA Eagle ...

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