Chapter 21. Ten Ways the Web Can Change Your Business Life

Prior to 2000, there were a lot of people whose business lives were changed profoundly by the Internet—they left their “traditional” jobs and went to dot-com companies for work. Some made millions, some lost their shirts.

In 2000, the downturn in the dot-com industry caused more people’s business lives to be changed for the worse. Thousands of dot-commers were laid off, fired, or simply left to stand by while their companies, starved for revenue and at the end of their venture capital, died.

But that’s not the kind of “change” we’re going to talk about in this hour. Whether you left your brick-and-mortar firm for a dot-com company or not, the Internet can and does have a profound impact ...

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