Lesson 2. Preparing to Publish on the Web

When you write a book, a paper, an article, or even a memo, you usually don’t just jump right in with the first sentence and then write it through to the end. The same goes with the visual arts—you don’t normally start from the top-left corner of the canvas or page and work your way down to the bottom right.

A better way to write, draw, or design a work is to do some planning beforehand—to know what you’re going to do and what you’re trying to accomplish, and to have a general idea or rough sketch of the structure of the piece before you jump in and work on it.

Just as with more traditional modes of communication, the process of writing and designing web pages takes some planning and thought before you ...

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