Introduction

Although professionals have always acknowledged the value of networking, today’s economic climate makes developing a solid network even more critical. LinkedIn, the leading social networking site for professionals, is the ideal tool for maximizing the potential of an online network. LinkedIn has more than 150 million members worldwide, including executives from all Fortune 500 firms and President Barack Obama. Two new members join approximately every second.

It’s clear that today’s technology has forever changed the way people find a job, promote their businesses, foster strategic partnerships, and develop their professional networks. But technology is just the enabler. The fundamental concepts of professional networking remain the ...

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