Index
A
accuracy of Facebook data, 196-198
Active Users chart, in Facebook Insights, 201
Activity area, in Facebook Insights, 207-208
Ads. See Facebook Ads
advertising. See also Facebook Ads; Facebook Deals; promotion
spam, avoiding sending, 191
terminology, 170-173
tracking. See also Facebook Insights
accuracy of Facebook data, 196-198
importance of, 195-196
wastage, avoiding, 158-160
AdWords. See Google AdWords
age targeting, in Facebook Ads, 166
Facebook presence of, 22-23
fan page contents, 19-22
number of fans, 13
analytics. See Facebook Insights
apps
adding to fan pages, 103-104
finding, 43-51
installing, 50-51
availability of business names, checking, 88-90
B
BATCS (Business and Technical Communications Services), 56-57 ...
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