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Sams Teach Yourself Facebook by Bud E. Smith

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Lesson 13. Promoting Your Facebook Presence

In this lesson, you learn why promotion is important. You also see how to measure the impact of your efforts and how to promote your Facebook presence in the real world as well as online.

Understanding Why Promotion Is Important

Promoting your Facebook presence is important. Why?

It used to be common for people to hang out at the general store, the post office, the barber shop, or the hair salon to chat and exchange news. These businesses were a part of their customers’ lives. In some places, when the local grocery store or post office closes, people say, “Well, there goes our community.”

But people have found community in other ways—largely online, and largely on Facebook. Many younger people check ...

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