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Sams Teach Yourself Facebook by Bud E. Smith

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Lesson 11. Planning and Targeting Facebook Ads

In this lesson, you learn the method and considerations for planning your advertisements. This includes how to budget for your Facebook Ads, how to target your Ads to avoid “wastage,” and how to design your Ad.

Budgeting for Your Ad Campaign

Facebook is the most promising new advertising platform around. With Facebook’s fast growth and innovative ways of tying people together, there’s great opportunity for successful advertising—and a lot of the best things you can do are free. Even Facebook Deals are free to run on Facebook, although of course there’s a cost inherent in whatever offer you make.

Facebook Ads, though, are formal advertising: You create an Ad, specify where and when you want it to ...

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