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Sams Teach Yourself Facebook by Bud E. Smith

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Lesson 1. Introducing Facebook for Business

In this lesson, you learn why Facebook is so popular, and why your business should be part of the Facebook phenomenon. You learn the differences between a personal Facebook Page and a business Facebook Page, and see how one large business uses Facebook.

Why Facebook Is So Popular

Facebook is amazingly popular. It started out at Harvard as “The Facebook,” an online version of the printed “face books” that some universities use to help new students meet each other. Facebook then spread to other universities.

For a long time, you could only join Facebook if you had an email address showing you were a student at a designated Facebook university—mzuckerberg@harvard.edu, for instance. And the focus was local; ...

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