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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Capturing the Results

After you have distributed the activities to your customers, the customers will start responding to your campaign. Their responses will be captured as campaign responses in Microsoft Dynamics CRM. The total number of responses for the campaign will be one of the ways to measure the effectiveness of the campaign. After the campaign responses are generated in the system, you can convert the responses into leads, quotes, orders, or opportunities.

There are multiple ways to capture the results in Microsoft Dynamics CRM. You can manually create the campaign responses from within the campaign or create an activity and convert it to a campaign response. If you are not connected to Microsoft Dynamics CRM, you can still record the ...

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