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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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The Marketing Campaign

A campaign contains all the information related to a specific marketing effort over a period of time. One way to look at a campaign is as an umbrella over a set of information. Take, for example, all the details that are involved with putting together a trade show. These details include tasks that need to be done, budgets that need to be put together and tracked, mailings and announcements and the responses to these, and more. A full marketing campaign keeps track of all the planning tasks, the campaign activities, and the campaign responses. It also lets you add target products and sales literature to the campaign, which allows you to see all related information in one place in Microsoft Dynamics CRM. By having all the ...

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