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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Core Entities

Core entities include all the tables within the Microsoft Dynamics CRM system that is shipped. These include items such as Account, Contact, and Connections. Each is discussed in the following sections.

The Account Entity

At first glance, an Account entity is a company or organization, but the automatic assumptions about an Account entity are not always correct. So, we will specifically look at the use of Account within the world of Microsoft Dynamics CRM. A first assumption is that an Account entity is an organization, a corporation, or a client. Although this may be correct, an Account entity is also much more. For instance, an Account entity can represent a vendor, a prospect, a contracting company, a location, a division headquarters, ...

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