Lesson 17. Creating More Effective Item Listings

In this lesson, you learn how to create more effective eBay item listings.

Write a Title That SELLS!

Did you know that only about half the items listed on eBay at any given time actually sell during the listing time period? That’s right; in about half the current listings, the item doesn’t sell.

How do you increase the odds of your item selling? It’s all about creating an effective item listing—in both content and appearance.

When it comes to improving the effectiveness of your item listings, the best place to start is at the top—with the listing title. eBay lets you use up to 55 letters, numbers, characters, and spaces in your title, and you need to accomplish two things:

• Include the appropriate ...

Get Sams Teach Yourself eBay® in 10 Minutes now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.