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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 11. Finding Your Keywords

In this lesson, you learn how to generate keywords from the bottom up, based on the products and services you sell, as well as how to adjust your ads to reflect keywords. You are then shown keyword tools and techniques for specifying different types of keywords, as well as how to enter keywords and key phrases for your campaign, generating cost and search traffic estimates along the way.

Tying Keywords to What You Sell

The basic mechanism of AdWords is to tie the keywords that users are typing in to the words that describe whatever you’re selling. You want to use not only the keywords that bring people to your ad, though. You want the ones that will lead people to click your ad, over others, and to buy from ...

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