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Sams Teach Yourself LinkedIn in 10 Minutes, Second Edition by Patrice-Anne Rutledge

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WEB LESSON 3. Advertising on LinkedIn

In this lesson, you learn about LinkedIn advertising programs. You also learn how to create and manage a DirectAds campaign on LinkedIn.

Understanding LinkedIn Advertising Options

LinkedIn offers two advertising programs that focus on reaching the site’s highly targeted demographics with ads placed on the home page and member profiles. The LinkedIn audience comprises millions of members around the world with an average household income of $109,000 per year. LinkedIn receives more than 450 million page views per month and more than 560,000 professionals visit the LinkedIn home page on an average day.

LinkedIn advertising options include

LinkedIn Advertising Sales: This option is for companies with advertising ...

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