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Sams Teach Yourself LinkedIn in 10 Minutes, Second Edition by Patrice-Anne Rutledge

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WEB LESSON 2. Working with Company Profiles

In this lesson, you learn how to search for companies that meet your target criteria and add a profile for your own company.

Understanding LinkedIn Company Profiles

LinkedIn’s Company Profiles feature provides an opportunity for companies to present their products, services, and job openings to LinkedIn’s vast audience. In addition, company profiles offer extensive data that’s particularly useful to job seekers, recruiters, and members searching for potential clients and partners.

Tip: Promote Your Small Business with a Company Profile

Company profiles aren’t just for large corporations. If you own a small business, even a one-person business, creating a company profile can help you gain visibility ...

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