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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 25Fixing Problem Pages with Website Optimizer

In this final lesson, you learn how to test page variations with Google Website Optimizer.

Understanding Website Optimizer

In Lesson 24, “Identifying Poorly Performing Pages,” you learned how to find those pages on your site that are losing visitors. After those poor pages are found, how do you fix them so that they perform better?

Google offers a great tool for testing possible changes to specific web pages. Google’s Website Optimizer is a tool that goes beyond Google Analytics to help you not just identify poor performers but also fix them. It helps you improve your site, both in terms of visitor satisfaction and goal conversion.

How Website Optimizer Works

Google Website Optimizer (www.google.com/websiteoptimizer/ ...

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