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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 17Filtering Data

In this lesson, you learn how to filter Google Analytics data.

Understanding Filters

You don’t always want to track all the traffic coming to your website. You may want to not track internal traffic, for example, or visitors coming from a particular site to yours.

For that matter, you may not want to track all the pages on your site. Perhaps some pages are more important to you than others; maybe you simply want to exclude traffic going to a particular directory or subdomain.

In these instances, you want to filter the data tracked by Google Analytics. You do this by creating a filter that automatically excludes data based on your specific parameters.

Google Analytics provides three predefined filter types, as well as the ...

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