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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 12Tracking Ecommerce

In this lesson, you learn how to use Google Analytics to track ecommerce transactions on your website.

Configuring Google Analytics for Ecommerce Tracking

If you sell goods or services from your website, you can use Google Analytics to track your site’s ecommerce performance. Before you do so, however, you have to configure Google Analytics for ecommerce tracking—and configure your shopping cart to report back to Google Analytics.

To configure Google Analytics for ecommerce tracking, follow these steps:

1. From the Google Analytics overview page, click Edit (in the Actions column) for the profile you want to configure.

2. When the Profile Settings page appears, go to the Main Website Profile Information section and ...

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