Lesson 10Viewing the Site Overlay Report
In this lesson, you learn how to view link performance on your site with the Site Overlay report.
Understanding the Site Overlay
Most of Google Analytics reports are text-based in nature, sometimes accompanied by a line graph. But there’s one report that’s much more visual—in fact, it overlays its data on your own web pages.
The Site Overlay report, as the name implies, consists of data overlaid on your web pages. This data details the number of clicks each link on your page receives; you navigate your page as a regular visitor would, and then you discover how popular each page you link to is.
NOTE: Clicks/Pageviews
The “clicks” metric displayed on the Site Overlay report is based on the number of pageviews ...
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