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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 9Tracking AdSense Performance

In this lesson, you learn how to track the performance of AdSense ads on your website.

Understanding Google AdSense

If you want your website to generate revenue, the most common approach is to enable advertising on your site. Since you’re (probably) not in the business of selling ad space, you need to partner with an advertising network that brokers space between advertisers and host websites. The ad network will place ads on your site, sell those ads to interested advertisers, and split the advertising revenue with you.

The largest such ad network on the Internet is Google AdSense (www.google.com/adsense). The AdSense network places pay-per-click (PPC) text and image ads on your web pages. You get paid whenever ...

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