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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 8Analyzing Top Content

In this lesson, you learn how to analyze the popularity of the content on your site.

Why Content Analysis Matters

The typical website consists of many, many individual pages. Some pages appeal to some types of users; other pages appeal to other users. Some pages do a good job of retaining visitors; others don’t. Some pages just attract more traffic than do others.

When you want to optimize your site—to make each page as effective as possible—you need to know which pages are working and which aren’t. This is where content analysis comes in.

Content analysis looks at each page of your site and determines which pages are pulling their weight and which aren’t. There are lots of different metrics to look at, but in general, ...

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