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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 7Analyzing Traffic Sources

In this lesson, you learn how to analyze the sources of traffic to your website.

Where Does Your Traffic Come From?

In the previous lesson, we examined ways to analyze the visitors to your site. Equally important, though, is where these visitors come from—that is, how they’re finding your site.

In general, there are four ways for a new visitor to come to your site, as follows:

Directly, by entering your site’s URL into their web browser or using a browser bookmark.

Referral, by clicking a link to your site found on another site.

Search engine, by searching for a keyword and finding your website in the search results.

Campaigns, by clicking on an advertisement you’ve purchased for your site, such as AdWords, ...

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