O'Reilly logo

Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Lesson 1A 10-Minute Guide to Web Analytics

In this lesson, you learn what web analytics is—and what it does.

Understanding Web Analytics

When you want to know more about who is visiting your website and what they’re doing there, you need web analytics. But what is this thing called web analytics?

Put simply, web analytics is the collection and analysis of data relating to website visitors. It’s a way to measure the traffic to your website and then find out what visitors are doing during their visits.

What kind of data are measured? Web analytics tracks such metrics as pageviews, visits, unique visitors, and the like. The resulting analysis examines both the quantity and quality of visitors to a site.

The goal of web analytics is to better understand ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required