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Sams Teach Yourself Google Analytics™ in 10 Minutes

Book Description

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site

  • Define goals and measure how well your site is achieving them

  • Track visitors from search engines, pay-per-click advertising, email, and other sources

  • Discover the pages your visitors view, how long they stay, and where they exit

  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files

  • Identify your best and worst content, and fix poorly performing pages

  • Improve your site by tracking error pages and broken links

  • Measure AdWords traffic, position, and e-commerce performance

  • Manage Google Analytics through the Dashboard

  • Customize Google Analytics to work more effectively with your site

  • Capture more accurate information by filtering out internal traffic

  • Choose the right reports and data, understand them, and act on what you learn