Hour 23Helping People Find Your Web Pages

Your web pages are ultimately only as useful as they are accessible—if no one can find your pages, your hard work coding them will be for naught. The HTML tags and techniques you’ll discover in this hour won’t make any visible difference in your web pages, which may come as a surprise. However, they are extremely important in that they will help make your web pages much more visible to your intended audience. For most web authors, this may be the easiest—but most important—hour in the book. You’ll learn how to make links to your pages appear at all the major Internet search sites whenever someone searches for words related to your topic or company. There are no magic secrets that guarantee you’ll ...

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