SAP Customer Relationship Management
SAP’s Customer Relationship Management component has found great acceptance in the CRM marketplace in the last few years. In its traditional role, SAP CRM is used to support customer-related processes end-to-end. It enables you to obtain a 360-degree view of your customers and their various touch points into your organization. SAP CRM also augments typical back-end functions such as order fulfillment, shipping, invoicing, and accounts receivable. And it folds in and enables enterprise-wide customer intelligence, or business intelligence specific to your individual customers and their unique needs.
By bringing this functionality together, CRM facilitates better and faster decision making, lending itself to ...
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