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Comment Basics

For as long as people have been expressing themselves, other people have been standing in line to tell them how right they are or to scream that they couldn't be more wrong. From ancient graffiti commenting on theatrical performances to newspapers' “Letters to the Editor” to talk radio shows, audiences have always loved ripping down the fourth wall and getting in on the act. So it should come as no surprise that as Internet publishing achieved “medium” status, it was already incorporating ways for publishers to interact with their readers. Indeed in many ways the line between publisher and reader is blurred beyond recognition.

The nature of the Internet provides for a wide range of possibilities for interacting with your readers, ...