Tips for Good Text Design
It's your page, and far be it from me to tell you what it should look like. However, if you are interested in some of the accumulated wisdom of the Web masters, here are a few things to keep in mind when working with text on your page:
Write clearly and be brief. Web surfers are an immediate-gratification, fast-food–type lot. To hold them, you must dole out your message in quick, efficient bites.
Break up your message into pages of reasonable length, and break up pages into at least two or three sections (three is best) delineated by headings, pictures, or horizontal lines (see Chapter 21, “Formatting Text”). This technique makes your page more attractive and inviting and also allows visitors to scan your page easily ...
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