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Sams Teach Yourself E-Commerce Programming with ASP in 21 Days by Jonathan Levine, Stephen Walther

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Day 20. Working with Wallets

After running your store for even a short period of time, you might discover E-Commerce's dirty little secret: abandoned transactions. Just like it sounds, an abandoned transaction happens when a user gets part of the way through an order but leaves the Web site before completing the purchase. Most sites find that a surprisingly large number of their transactions are left uncompleted.

Why does this happen? It might be that the customer has subsequently decided not to purchase a particular set of items, but in many cases, it has something to do with the store that he or she is visiting. The new customer registration form might be too long, the customer might not remember his previously used registration name, or the ...

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