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Sams Teach Yourself E-Commerce Programming with ASP in 21 Days by Jonathan Levine, Stephen Walther

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Day 15. Securing Your Store

With a physical store, gaining a customer's trust is a primary step to a successful business, and one key way to earn this is by showing your customer that you have maximized store security. You do that by establishing your business in fixed locations, hiring trustworthy people, posting (and honoring) store hours, and keeping private information locked up. Businesses that don't demonstrate their store security might find that people trust them less—for example, consumers typically don't buy expensive diamond rings from traveling vendors at flea markets.

When you visit other E-Commerce Web sites, claims about security often figure prominently. You can use similar security cues to help give your customers confidence ...

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