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Sams Teach Yourself E-Commerce Programming with ASP in 21 Days by Jonathan Levine, Stephen Walther

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Day 3. Using Application and Session Objects in E-Commerce Applications

In today's lesson, we'll continue our review of Active Server Pages programming. The majority of this lesson focuses on methods of tracking the customers who visit your Web site. You can use this ability to track customers to offer personalized content.

The ability to track customers and personalize content is important because you can use it to increase sales. To take a simple example, you might want to display different advertisements to different customers depending on their interests. If you have recorded the fact that a certain customer likes looking at pages in your Web site related to fishing rods, you can automatically show this customer more advertisements related ...

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